Cristel Russell

senior fellow
EURIAS cohort 2017/2018
discipline Communication
Associate Professor with Tenure, Kogod School of Business, American University Washington

Research project

‘Aducating’ Youths: Development of an Interactive Media and Advertising Literacy Intervention for French Youths


This project builds on my broad research portfolio that is focused on the influence of media on audiences and draws directly from existing research conducted in collaboration with French colleagues. I propose to expand my current research efforts by developing a ready-to-use toolkit intervention to both enhance French youths’ understanding of and defenses against advertising messages embedded in media content focused on their population. This program will be especially advantageous in increasing youths’ awareness of and reactance to the marketing of harmful substances (e.g., e-cigarettes, tobacco, stimulants, and alcohol). My previous research has shown that such undesirable messages are insidious across entertainment platforms such as music videos, TV series and movies, but that there are also promising methods to counter their influence. The primary objective of this project is to craft an interactive intervention tool based on the extant media and prevention strategies literature to enhance youths’ defenses against the maladaptive behaviors being marketed. This tool will educate youths about advertising – which I refer to as aducate - so that they can better recognize and resist such influences.






Cristel Russel is Associate Professor with Tenure at Kogod School of Business, American University Washington. She holds a Ph.D in Marketing from the University of Arizona. Her main research interests focus on the social, psychological and cultural factors that influence the consumption of alcohol and other substances, especially amongst vulnerable populations (e.g., youth, military). She researches the impact of substance-related messages embedded within entertainment content, such as product placements in TV series and music videos.



Selected publications


'Hedonic Contamination: Exposure to Advertising Taints Subsequent Entertainment Experiences', with D. Russell,  A.C. Morales & J.M Lehu, Journal of Advertising Research, vol. 57, no.1, 2017, pp. 38-52.

'Eye Tracking Evidence that Happy Faces Impair Comprehension of the Verbal Message: The Case of Health Warnings in Direct-to-Consumer Pharmaceutical Television Commercials', with J. Swasy, D. Russell & L. Engel, International Journal of Advertising, vol. 36, no.1, 2017, pp. 82-106.


'Implied Social Contract and Consumer Responses to Corporate Behavior', with D.W. Russell & H. Honea, Journal of Business Ethics, Vol. 136, no. 4, 2016, pp 759–773.

'Social Support and Mental Health Outcomes Among U.S. Army Special Forces', with D.W. Russell et al., Military Psychology, vol. 28, no. 6, 2016, pp. 361-375.

'The Role of Television Viewing and Direct Experience in Predicting Adolescents’ Beliefs of Health Risks of Fast Food Consumption', with D. Buhrau, Appetite, vol. 92, no. 1, 2015, pp. 200-206.





senior fellow
EURIAS promotion 2015/2016
Collegium de Lyon
discipline Geography
junior fellow
EURIAS promotion 2014/2015
Collegium de Lyon
discipline Environmental Science
junior fellow
EURIAS promotion 2018/2019
Collegium de Lyon
discipline Art History
senior fellow
EURIAS promotion 2011/2012
Collegium de Lyon
discipline Communication